5 Rewarding B2B Mailing List Tips |
Posted: June 29, 2012 |
5 Rewarding B2B Mailing List Tips June 28th, 2012 admin
Spending 24×7 on social websites to promote the content is not a bad idea, but when it comes to selling; your lists are the only thing that matters. For time being, let’s forget the promotional activities, and try to concentrate on the products and the services you provide to your customers. B2B Company is all about providing products and services. And mailing list is such a product, where you need to put lot of efforts to convince your clients that you are providing them the best. After all, we all know that “best” only matters. So what are the initiatives we can implement so as to make the mailing list more productive? Well, I would love to get answers from you guys, but before that I would like to give you some battle proven tips that can boost your sales. So, here we go… 1. Customize the Database:Tracking your customer’s attributes that they have in common is very important. You can categorize your customer’s based on their geographic location, age, gender, and interests. Remember, you need to customize your mailing lists as per your target audience and their choice. The more detail that you capture in your mailing list, the more options you have for targeting your mailing list. The other way you can categorize your mailing based on the company’s features like, revenue, size of company, location and industry codes for example can all be used depending on what your vendor captures in their lists. 2. Using Mobile Applications and Keeping It Simple:In the age of gadgets, everyone believes in keeping it simple and swift; with the invention of smart phones and tablet, people want information in a single touch and at their finger tips. As the tablet and smart phone markets continue to heat up, marketers gain a new source for opt-ins: Mobile Applications. To make it easier for the prospects, we should also follow the rule of “keeping it simple”. As designers and Web marketers, we have a tendency to want to design everything. With email, often the simplest approach is the best, even just using plain text to deliver a plain message. Remember that more and more people are reading email on a mobile device. 3. Give Value:One of the best tactics to build your list is to give something in exchange for the email address. Create a white paper or short course and let people sign up to get that material. Again, you will see very substantial increase in sign up rate. Giving value that is specific to your industry ensures that people who sign up are members of your target group. 4. Do Not Buy a Mailing List:If someone is trying to sell you an email list, then no need to be so glad because that should be understood as a poor quality list. This will make your campaign ineffective and potentially cause even bigger issues. You want to work with a reputable list provider who rents list access in order to prevent abuse and annoyance. 5. Get Back to Your Basics-Websites:Marketers should use their websites smartly so that it yields good results. This can work with the proper resources. Designing the website in such a way, that there will be rarely any abandon during the opt-in process. Marketers should use a banner or other prominent features that is sitting above the folder and clearly highlights the benefits of joining the website. Most importantly the sign up page should be free of any distractions like pop-ups and advertisements. B2B marketing is easier and cost effective, but creating a mailing list and maintaining it can be very difficult task. Hence, knowing your segment that are actually looking for what you have to offer them, and getting them into your list, should be managed carefully and innovatively. We should remember innovations are always welcome but in the process one should not ruin the simplicity of the content for the clients to understand. If you follow theses quick tips while creating your mailing list then B2B marketing becomes a ‘cakewalk’. If you have any better ideas that can really work for any B2B business, then don’t be shy to post your comment. Keep posting and keep sharing, that’s what we bloggers do. Cheers!
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