9 Top Line of Attack to Generate leads Using Social Media |
Posted: May 7, 2012 |
9 Top Line of Attack to Generate leads Using Social MediaUtilizing social media websites has become a new weapon to generate leads for many marketing companies. With social media sites, you have the chance to really stay close with your potential customers. It gives you the chance to look into different areas of your market in order to get specific leads. This will give you the chance to build upon your business and become successful. Social Media Social Media websites is simply the process of promoting different brands, people, products, or services by using common networking sites such as YouTube, Facebook, or Twitter. At this point, it’s no secret that social media gives businesses, small and large, an opportunity to connect with consumers in a whole new way. So, here we go with 9 top line of attack to generate leads. 1. Target Your Followers: In Marketing, the most important aspect is to target your audience, to whom you want to publicize your product or service. The same is true for social media. It’s great to have thousands of Facebook fans and Twitter followers, but if those followers aren’t interested in your business and what you have to offer, what’s the point in courting their “friendship?” If you are trying to make the argument that anyone can be converted into a customer. But I’d argue that’s not always the case. If your product or service is very gender-specific or age-specific, it would be awfully hard to convert people outside of your target market into customers. 2. Create An E-Book: Take a sample out and make a PDF out of it. Share it on LuLu and DocStoc. At the beginning and end of the sample, provide a link to a page where people can put in their email addresses to receive the full book/report. Encourage people to share it with their friends and colleagues. 3. Pre-Plan Before Going live: Give a good reason why your target audience should contact you; differentiate your product/service to make you stand out. Be sure that your website is fully functional and you’ve devised the procedure to measure ROI for your efforts. 4. Make The Connection: Generating leads for the long-term starts with a joined up approach. This means carefully aligning your social media activity with your other marketing activities – and your wider business strategy. Carefully plan a structure to your whole marketing process to take your new connections from initial interest to consideration, by attracting them to useful and relevant content on your website. This will allow you to engage with them on a deeper level and encourage them to provide vital data that you can utilize I your sales approach. 5. Call To Action: When you look at your Facebook page and your Twitter profile, is it clear what you want your followers to do? Do you have calls to action that are consistent with the goals for your social media marketing campaign? For example, let’s say one of the goals for your social media campaign is to generate sales leads. You should periodically encourage followers to set up a meeting with you, order from your e-commerce site, or embed a contact form within your Facebook page. Just don’t be afraid of the “ask.” 6. Syndicate Content According To Customers: Your content ought to be customer centered, engaging and urging calls to action. Do not just focus on textual content; Consider Videos marketing over YouTube, MetaCafe, DailyMotion and other platforms, presentations on slideshare, infographics etc. 7. Integrate E-mail With Social Media: E-mail marketing is a great tool for generating leads. Since people have to subscribe to receive e-newsletter, chances are those people are actually interested in your business and are more likely to convert to customers if they are not already. Gaining e-newsletter subscribers also adds to your rolodex of potential customers. Email marketing is a more direct way to contact potential customers and it gives you the ability to convey more information that a simple Facebook post or Tweet. 8. Go Twitter: Search Twitter for discussions related to your niche. If there are any questions, answer them with an @ reply and provide a link back to your blog post or any relevant page on your site. This tip doesn’t necessarily grow your traffic but it sure will give you quality leads if done right. 9. Run a Survey: Run a survey on your blog, Twitter and Facebook and share the results with other people. Explain the methodology and findings of your survey and publish the results in PDF format and share it on your site and other sites. Send a message @ everybody who participated in the survey on Twitter with a link to the results. You can also contact bloggers in your niche and ask them to share your findings. Every single step that you take towards building a strong social media strategy goes a long way. When you begin to gain more leads, you will discover that social media is very powerful. But, do not forget to take your time when you are using social media websites. Keep it simple and steady!
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