5 Deadly Link Building Mistakes |
Posted: June 27, 2012 |
5 Deadly Link Building MistakesBuilding links is one of the most important aspects for any SEO activities, but this certainly doesn’t mean that you have to do that any cost- literally or figuratively. Link Building plays an important role in Search Engine Optimization, especially in Off-Page Optimization. There are many link building techniques that help to get backlinks to your site. Note that if you want to rank well in search engines, you don’t need just backlinks – you need quality backlinks. It is very common that many people unknowingly make some most common mistakes while building backlinks, which can get you good ranking as well as negative rankings (in some cases). So below we will discuss few link building mistakes that you should always take care of: 1. Never use single anchor text:I have seen that in most link building tips, you will always be advised to use anchor text. But my advice will be not the same. Because it may not be a good idea to start using single anchor text for each link building technique. Modern search engines algorithms have become much smarter than previous, these algorithms will make out that these are not natural links and are manipulated to improve search engine ranking. Hence always it’s better to use a set of anchor text rather than a specific one. 2. Fast Increase in Links in Short TimeIt’s been seen in recent times there are lots of backlink building companies offering their paying services to increase the backlinks in short period. By using that kind of services your backlinks might be grow in a short period but again it would not be look natural. So, buying paid links is another mistake in link building process. Backlink structure is an ever going activity and should be increased in a natural process. 3. Getting back links from irrelevant websites:Now this trend is getting very popular. I know, I am not supposed to spell it as “trends”, but the current market is going on that direction. Blindly just getting the links from any websites will not work. For an example, suppose you are having a sports websites and backlinking some of the page3 links, then just imagine how the things will go. It is true that it is not easy to find relevant sites to get links from but unless your site is in a very narrow niche, chances are that there are hundreds or even thousands of relevant sites you can get a backlink from. 4. Target Key Word:The anchor text plays a major role. If your targeted keyword was used as anchor text instead of your name or your site name, then it will help you rank well for that keyword. Note: Don’t use words such as “click here,” “check this” etc… Though, getting a backlink from high PR site is always good but if you get backlink along with your target or relevant keyword, this will help in good boost of your ranking. Specially, if you are paying for link building to any SEO company, make sure you get backlinks along with anchor text; else you might not be getting value for money. 5. Excessive keywords exchange:Yeah, I know that lot of people exchanging their blog’s links, so as to share and make their blogs more eminent. These helps to mark their pages on the top of the search engine also, but excessive practice of this should be avoided as it will not look natural. Remember, as I said in the intro also that link building is one of the most important criteria for any SEO but there should be some rules and regulation to be followed. The above 5 mistakes that I have mentioned, needs to be checked as soon as possible; so as to get back your websites on the right track.
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