8 Quick Tips for successful Call To Action (CTA) |
Posted: April 23, 2012 |
Call to work defines those words that urge the reader, listener, or viewer of a sales promotion message to take an immediate action, such as “Write now,” or (on internet) “Click here.” A retail advertisement or commercial without a call-to-action is considered incomplete and ineffective. All websites should have an objective, whether it is to sell products, sign up to newsletter or complete a contact form. However, if there is nothing presented to the end user then an action from them is highly unlikely. The purpose of the button is to effectively focus your visitors’ attention on the action you’d like them to make. “Sign up,” “Buy now,” or “Find out more” are a few popular examples. A call to action provides
So, how do you create an effective call to action? We’ve put together a few tips to help you. 1. Begin Small: Always try to begin with a small amount of information and then use a “read more” button. This will encourage the reader to move around the site to get more ideas about you and your services. By limiting the number of choices, we can reduce the amount of mental pressure of the users. 2. Offer Something Free: If you have a free sample then you need to offer it. It gives the impression that you are aware of their needs and choices. Free can be anything from information to free tangible items. This is the approach Barrack Obama used on his fund raising website. If you made a donation of $30 or more you got a free t-shirt. 3. Use active urgent language: A call to action should clear tell users what you want them to do. They should include active words such as:
4. Give a deadline:Remember to include a respond-by date. This will aid in motivating the reader the reader towards action. For example…
5. Use straight forward language and active verbs: Your CTA is not the place for poetic imaginary or a passive voice. Get right to the point with plain language that makes a strong case of action. CTAs should be direct and answer “what,” “why,” “when,” so as to explain in info graphic. 6. Get the position right: Another important factor is the position of your call to action on the page. Ideally it should be placed high on the page and in the central column. Otherwise, place your call to action on multiple places. Repetition reinforces your CTA for subscribers who read the entire message and provides extra action opportunities for those who only scan the page. 7. Having CTA on every page: A call should not just be limited to the homepage. Every page of your site should have some form of call to action that leads the user on. Your call to action does not need to be the same for every page. Instead you can use smaller actions that lead the user towards your ultimate goal. 8. Carry the call through: Finally consider what happens when a user does respond to your call to action. The rest of the process needs to be as careful through as the call to action itself. One particular word of warning – if you require users to provide personal data about themselves, resist the temptation to collect unnecessary information. For More Info Visit: http://www.esalesdata.com/blog/8-quick-tips-for-successful-call-to-action-cta/
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