Clearly promotions are vitally important for both retailers and suppliers. Despite some retailers’ focus on Every Day Low Pricing (EDLP) and the growing emergence of discount retailers, promotions play an integral part in driving category volumes and profitability for retailers. For brand owners, the role of promotions is just as crucial. Promotions can drive volume, steal market share and are key in encouraging shopper behavior to achieve consumer trial and brand switching.https://www.stayinfrontrdi.com/promotionexecution/