Clearly promotions are vitally important for both retailers and suppliers. Despite some retailers’ focus on Every Day Low Pricing (EDLP) and the growing emergence of discount retailers, promotions play an integral part in driving category volumes and profitability for retailers. For brand owners, the role of promotions is just as crucial. Promotions can drive volume, steal market share and are key in encouraging shopper behavior to achieve consumer trial and brand switching.https://www.stayinfrontrdi.com/promotionexecution/
We work with leading brand owners to drive insights from the growing mountain of retailer sales data. We simplify things, turning data into actionable insight by highlighting opportunities to increase sales and improve ROI on field sales and trade marketing investments.
By gathering daily store level sales data for every SKU, in each store we can direct alerts to the right person in our client’s business. That could be Field Sales, Key Accounts, Customer Marketing or Supply Chain.
Phone
(973) 461-4800
Address
107 Little Falls Road, Fairfield ,NJ, USA, 7004 Fairfield, New Jersey 07004