Translind saw the need in an emerging market and globalized business environment to improve the way we communicate with each other. Earth has become what we term a global village gradually over the the past century or so as world-wide communication has become possible; now with instant communication throughout the world via the media and online facilities. Therefore we believe it is imperative to improve cross-cultural communication between people which can clear up potential misunderstandings and avoid getting lost in translation. When dealing with different cultures, it can also help to understand that different cultures frame the world differently.