He called himself Dennis the Menace. But the only thing anyone had to fear was listening to him talk. And talk he could! Dennis was feisty. He loved people. He loved cars (he owned 17 different cars in 3 years!) and going to car shows. But he didn’t love the car care products on the market. So what did he do? He formulated his own! Back in the earl...
He called himself Dennis the Menace. But the only thing anyone had to fear was listening to him talk. And talk he could! Dennis was feisty. He loved people. He loved cars (he owned 17 different cars in 3 years!) and going to car shows. But he didn’t love the car care products on the market. So what did he do? He formulated his own!
Back in the early 1970’s, Dennis set out to create an all-in-one detailer so revolutionary that it could be used on any part of any vehicle – paint, chrome, glass; car, truck, motorcycle, RV, boat – anything you wanted to clean, shine, and protect. That’s when This Iz It Ultimate Detailer was born along with the entire line of Beats Um All car care products. Dennis sold the products at car shows across the U.S. and developed an almost cult-like following, making some really great friends along the way.
Sadly, Dennis died in 2019. And that’s where I come in. I’m Denny Jr., Dennis’s oldest son, and I worked with Dad off and on over the years. I helped test his products at my auto detail shop, telling Dad when a product wasn’t up to par and celebrating with him when he got the formula just right. I no longer have that shop, but what I do have is Dad’s secret formula and proprietary process, and I’m continuing to manufacture This Iz It Ultimate Detailer and the Beats Um All products. Like Dad, I use only the highest quality ingredients and I guarantee every bottle in every batch. All of the products are manufactured in beautiful East Tennessee
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