SEO is important because it brings many benefits to website owners. It increases the amount of traffic to your website, as organic traffic makes up a large portion of search engine traffic. Additionally, 75% of searchers click on results from the first page of SERPs, meaning that if your website is on the first page, you can receive the majority of clicks and traffic.
Search engine optimization (SEO) is a powerful tool for website owners to increase visibility and organic traffic to their sites. Unlike search engine advertising, which requires paying for placement in SERPs, SEO relies on optimizing your website and content so it appears naturally on the first page of SERP results.
Benefits of SEO
Optimizing your website with SEO brings many benefits, such as:
• Increased Traffic: Organic search traffic makes up a large portion of SERP traffic and by appearing on the first page, you can unlock an even larger share of this traffic.
• More Clicks: 75% of searchers click on results from the first page, meaning that if your website is visible there you have a much higher chance of receiving clicks.