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Seirus

Name: Seirus
Address: 13925 Danielson Street, Poway, California, 92064, US
Telephone: (800) 477-3787

Stay warm and protected with Seirus Innovation. The best Cold Weather Gear including heated gloves, balaclava face masks, and warm hats.

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Stay warm and protected with Seirus Innovation. The best Cold Weather Gear including heated gloves, balaclava face masks, and warm hats.

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Phone

(800) 477-3787

Address

13925 Danielson Street
Poway, California 92064

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Neighborhood

Miramar Ranch North, San Diego

County

San Diego County, California

Home City

Poway, California

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Recreation - Poway, California

Business Categories

Clothing - Clothing & Accessories

Years Active

Website

http://www.seirus.com/

Profile URL

https://www.storeboard.com/seirus

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How We Got Started

Seirus grew out of 2 guys intent on creating solutions to issues that limited the winter experience of the outdoor enthusiast, Joe Edwards and Mike Carey. Mike was less than pleased with the rapid wear of his brand new ski boots, which after the standardization of ski bindings were only rated to last 5 days of walking between the lift and parking lot. So he cut out two pieces of floor mat, fastened them together, added a few bells and whistles, and in 1979 Cat Tracks were born, which preserve the boot/binding integrity in your skis making them safer, and also provide a more comfortable & secure walking experience on winter surfaces. While riding a near-empty tram on a bitter cold day in 1978 at Snowbird, Joe conceived the idea of patterning a facemask made of the same warm Neoprene material as his ski pants (yes, Neoprene ski pants were the rage back then). That night Joe created the first edition of his Original Masque and after fine tuning his original design, he patented and brought it to market, revolutionizing cold weather face protection and launching his ski industry career. While neither of these young outdoor entrepreneurs ever imagined these pocket sized, self-fashioned gems would actually one day put food on the table, they were ambitious & eager to take their new inventions to the market. Over the next five years the two collaborated through their respective companies: Winter Mountain and Edwards Ski Products, before officially merging and launching Seirus Innovation in 1984. In the 1986/87 Winter season, before Seirus got the ''I'' in it's name, Mike and Joe partnered up with the USA Freestyle Ski team to create a performance-driven glove. The result was the Olympic Collection: gloves that redefined both what it meant to be a ski-specific glove but also the company as a whole.

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