As the CEO of Cathcart Strategic Advisers, Scott Cathcart leads a San Francisco consulting firm that serves as a catalyst for growth through business development initiatives, innovative marketing programs and strategic restructuring. Particular areas of experience include new product development and generating revenue growth through accelerated customer acquisition. As an advisor to the senior executive team for Ubisoft, Scott Cathcart guided the re-architecture of Ubisoft's video game launch process in markets throughout North, Central and South America, and he advised on the restructuring of the firm’s internal advertising agency. In addition to his entrepreneurial activities, Mr. Cathcart is a competitive athlete who completed the 1997 New York City Marathon, the 2001 Houston Marathon, and the 2001 Boston Marathon with times below three hours. He also participates in numerous cycling events and takes part in the Escape from Alcatraz Triathlon each year. This unique event begins with a 1.5-mile swim across San Francisco Bay from Alcatraz Island to the St. Francis Yacht Club, followed by an 18-mile bike through the Presidio Headlands and Golden Gate Park, and an 8-mile run from Crissy Field into the Presidio and then out to Baker Beach and back. Scott Cathcart completed his BA in rhetoric and communications at the University of Virginia and is a former member of the University’s Advisory Board for the Gift Planning Council.