The brand was initially launched in 2003 by Fariha Yaldarum Haider (now Fariha Y. Younas) after graduating from The Indus Valley School, in Pakistan. The brand is now relaunched after a brief pause of 10 years due to the shift in priorities and focus on family.
The brand was initially launched in 2003 by Fariha Yaldarum Haider (now Fariha Y. Younas) after graduating from The Indus Valley School, in Pakistan. The brand is now relaunched after a brief pause of 10 years due to the shift in priorities and focus on family.