For businesses where a significant portion of revenue comes from a small number of customers, as discussed elsewhere regarding customer concentration as a risk factor, working to diversify the customer base before a sale can meaningfully affect how the business is perceived, though this kind of change often takes time, since building new customer r...
For businesses where a significant portion of revenue comes from a small number of customers, as discussed elsewhere regarding customer concentration as a risk factor, working to diversify the customer base before a sale can meaningfully affect how the business is perceived, though this kind of change often takes time, since building new customer relationships is not something that happens quickly. For owners throughout Durham County with enough lead time before a sale, focusing business development efforts on attracting new customers, particularly customers that would not represent the same level of concentration as existing major customers, represents one approach to addressing this factor. For owners with less lead time, understanding that this factor is likely to be part of how buyers evaluate the business, and being prepared to discuss the nature of major customer relationships, including how long they have been in place and what would happen if any individual relationship ended, helps address buyer questions about this factor directly.