Cheryl Shuman was the founder of Beverly Hills NORML, charter member of the NORML Women's Alliance and served on the steering committee for Public Relations and Marketing on an International platform. Shuman is the Director of Public Relations, Media and Marketing for the KUSH Brand which includes KUSH Magazine, KUSH Conventions and DailyBuds.com. Cheryl Shuman has been interviewed for hundreds of television programs, newspapers and magazines, including but not limited to: Access Hollywood, Entertainment Tonight, Today Show NBC, HBO Entertainment News, Lifestyles of the Rich and Famous and more. Through her personal relationships and connections with Hollywood elite, Cheryl Shuman has been named as one of the most influential women in the cannabis reform movement by international media. Her position with the KUSH brand creates the first and only company of their kind and at the forefront of entertainment marketing, celebrity endorsements, product placement integration, sponsorships, production and technology.