To create the best customer experience (CX), you may have to support many or all of these channels. But that doesn’t mean you have to communicate with every single customer on each one. By understanding your customers’ preferences, you can save money, improve CX. Preference management is the ability to communicate with customers at the time and on the channels they prefer. It flips traditional brand communication on its head and puts the recipient in control. So the customer decides when a business sends them a promotion or notification, not the other way around. With preference management, you empower customers not only to communicate the way they prefer. But you also ensure it’s done in a legal, compliant way.
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