The Most Effective Forms of Digital Marketing |
Posted: April 30, 2018 |
Marketing is as much of an art form as it is a business skill. In order to market effectively, the marketer has to be able to connect with as much of their audience as possible, with the least amount of effort. This is why many of the most successful and well-known marketing campaigns in recent memory have been the result of marketing going viral. Even without the luck of a viral video on your side however, there are endless ways that the internet can be used in order to market a website or business. But of the very many methods out there, which ones are the best? The price of different methods can vary wildly, implementing the same strategy at two different businesses could lead to drastically different results. This is why it is important that you know about at least 3 of the most important digital marketing methods in existence. Viral MarketingThere are two kinds of viral marketing campaigns. There are those which occur organically, which is when a perfectly normal piece of media, for reasons which often cannot be explained, becomes hugely popular and widely shared. When a piece of marketing is able to make this happen, it is usually regarded as a runaway success. On the other hand, there are entirely artificial viral marketing campaigns. These are campaigns produced either using materials which are likely to lead to the marketing going viral, or by giving the video a helping hand by sharing it across social media. Search Engine OptimizationSearch engine optimization (SEO) is a cornerstone of any digital marketing campaign. The majority of traffic flowing through the internet is now generated by search engines. Whenever we are looking for a particular product, service, or piece of information online we turn straight to search engines. A website’s SEO score will determine how prominently it is displayed in the results list for relevant search terms. Of course, you want your website to appear as near to the top of the list as possible when users search for you. Once of the most effective ways of making this happen is to entice other reputable websites to link to your own. Consider securedatarecovery.com as an example. This is a business which recovers data for its customers. Like many businesses, their website operates a blog. This is a very smart SEO move, as the more content you have on your blog, the more links your business’s site will receive, even from places unrelated to the business. Pay-Per Click Advertising (PPC)As the name suggests, pay per click advertising is a scheme by which an advertiser pays a website hosting their advert for every click that advert generates. PPC has become significantly less popular in recent years, but it is still very much worth knowing about because this is one of the easiest sells to advertisers for a website which is just starting out. As with everything else in business, the possibilities open to you will depend a great deal on the current state of your business. In the beginning, your digital marketing strategy will be limited, but as you expand, be sure to keep your eye out for new opportunities.
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