The Products and Services Page Deconstructed: Key Elements |
Posted: October 23, 2017 |
Products and services pages can show up on a website in a variety of different ways. Some smaller companies may choose to simply showcase their core products/services on a single page or even their homepage, while other larger companies tend to dedicate an entire page to each product or service. How you display the relevant information will largely depend on the specialities and size of your business and what degree of information you need, or want, to communicate. However, there are some important things to consider when crafting your product descriptions or pages. Put your products/services in order of importanceIf the majority of your website visitors favour one particular product or service, then it is a good idea to give it prime real estate at the top of the page. Great user experience is delivered when customers find what they’re looking for without needing to search. If you understand which product or service they’re most interested in, that’s a great start. Product descriptionYour product description should be reserved for the most essential information. We suggest addressing the following questions: What is the product? What makes us good at delivering the product? What is the product’s main feature/point of difference? Show features/benefitsShowing the main features of your product or service is a good way to distinguish yourself from your competitors. You can show this information as part of a product/service description or in bullet points. Ask yourself the following questions: Why do we offer that other businesses don’t or can’t? Why do our existing customers choose us? What is the most impressive feature of our product/service? What are the three biggest benefits that our customers get from using our product/service. Photo or videoIf applicable, provide a photo or video that corresponds with your product or service. For a lot of consumer products (e.g. electronics or clothing) this would be essential. For some services (e.g. a copywriting service), it may not be necessary, however some sort of visual element on the page will help break up text and make it more digestible. For affordable stock photos to decorate your pages that are legal for you to license and use please visit: www.shutterstock.com or a list of free image libraries can be found here. Include proofFor dedicated product or service pages with ample space, a testimonial, review or product rating serves as proof to the reader that the product is as described. It will also give your business credibility. For greater website insights check out the Magicdust blog, they have been in the industry for over 10 years and have a lot of great resources.
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