Starting Your Own Fashion Brand: Here's 3 Things You Should Know |
Posted: April 24, 2024 |
Starting Your Own Fashion Brand: Here’s 3 Things You Should KnowMaking big business moves is no walk in the park so I hope it comes as no surprise that starting your own fashion brand is bold and hard. It takes not only talent and creativity, but it requires someone who is motivated, business-resilient and understands the steps that you need to take to strive for success. Thanks to the media and access to the majority of the information in the world, you focus on things that are required to hid the ground running. Without further ado, we will dive into what it takes to build a successful fashion brand. Commit To ItThere are many reasons why commitment is a key focus at the beginning of any business venture. Commitment will help you reflect on what you want your target audience to see, it will make sure your product is the best it can be, and it will help you realise that commitment is the only thing that’s going to get you through all the hurdles you face. It will also teach you patience because, as we know, Rome wasn’t built in a day and you cannot rush perfection. To build a clothing brand, you need that commitment to make pieces that are going to transform the market but you also need every single thing. Find Your NicheWhether it’s crafting bikini sets, wedding guest dresses or festival outfits, there is a niche that is open and ready for you. While it’s important to stay true to your talents, you need to make sure that the market is ready for it, and what I mean by that is that trends come and go, so you want to make something that will not always be stylish but something that isn't too accessible. A good example would be the brand Supreme. They have kept an amazing brand image and have mastered the art of being consistently in demand by having random drops that aren’t frequent and stylish but also inexpensive. Because they are inexpensive, they are not only available for everyone, but due to their limited range, everyone wants to get their hands on one. Buyers have then gone on to resell for triple the price, sometimes more, which has created this solid appeal for their brand. Finding your niche and understanding your audience are the keys to finding that sweet spot. Know Your AudienceThis moves me on to my next point that you could release beautiful clothes in a range of designs but if you aren’t listening to what everyone wants or if you are doing a variation of what’s already been done, then the likelihood of them trying your brand over something they already know is unlikely. It's a mixture of bringing your unique flare and then pleasing the crowd. For example, bows in the women’s industry have gone viral due to a lot of smaller, quirky brands and influencers bringing it into the mix and now this has been saturated to the point where we probably won't see a bow again for years. Making those variations when the market is hot is a strong business move. You just need to lean in and out of trends to please but then maintain your unique flare that will keep your audience engaged and coming back.
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