How to choose a creative ad agency in Malaysia? |
Posted: March 7, 2017 |
Are you planning to rebrand or rework on your marketing strategy, hiring an efficient and creative advertising agency will help your business scale new heights of success. It can be a very daunting task for any business to find out the right creative agency. You know that you need help regarding a rebranding or marketing campaign for your product, but what are the things you need to keep in mind while you start looking for the right advertising company in Malaysia. If you allow the agencies to pitch for your business then you can be assured that your budget is spent wisely. The pitching or procurement process will assist you to understand what you exactly need and what are the things that are being offered in the market, this process will lead you to the agency best suited for the task handover. 1. The pre-pitch processBefore you start searching, first you need to work out on your objectives and need to ask the question what you exactly want? How you think this project will turn out to be?. We are not telling you to have a comprehensive plan, the ad agency in Malaysia you will choose will help with that, but having set some clear goals will give both parties a good vision at the starting point. Always ask your network and acquaintances for recommendations and research on each lead carefully. While you might prefer to use a local agency, but modern technology will ensure that you can work with any agency from anywhere in country, or even the world, so don’t let your choices be limited by geography. After you’ve narrowed down on a list of agencies, the next element on your research should consist of: • Looking at previous work and case studies • Looking at the agency’s resources and financial background After developing a list of agencies you want to consider based on the work they’ve done, comes the next and the more important factor to consider is how well both the parties are likely to work together. 2. Developing relationshipsBefore you invite an agency to pitch, it is recommended to hold a “chemistry meeting”. This is a perfect opportunity to discuss your goals and share your visions and answer questions from their side. These meetings can save you a huge amount of time in the long run. Never invite more than three agencies to pitch at the chemistry sessions. When you invite them, decide prior hand that would you like to see their creative ideas to judge on how they propose to answer your brief, or if you just want them to offer a top line of how they’d approach the brief.
Your primary objective should be is to get hold of a professional, trustworthy creative agency that you can develop a strong relationship with. Some agencies might come with great ideas but if you don’t get along, or there is miscommunication and poor understanding, then those good ideas will not fetch any return and end up being very expensive. Even if you are looking for a short-term project you must keep the good relationship going keeping in mind the long term perspective. Once the agency you choose delivers the suitable results, then you will never have to look for another agency for future work such as building ecommerce website, ad campaign etc. Don’t have enough creativity to push your business ahead of advertising business competitors? Malaysian online ad expert linsad.com.my keeps you the right path towards bigger achievement in your online marketing journey in Kuala Lumpur.
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