Things to do before starting Paid Ads for your business |
Posted: March 24, 2017 |
In layman’s term we can say “The activity through which you attract public attention for promoting a business through electronic media is called advertising.” The prime goal of paid ads is to drive your targeted audience to your desired online destination [website, Facebook etc] and take a call regarding your product or service, or increase footfall to your real life store or any other event. Many business houses have the notion that keeping companies logo on a banner ad is enough to make people fall for it and click on it. But in reality that’s not how it works. The banner must incorporate a message that "rings a bell," something like making a promise or asks a question that ignites interest and curiosity is much more likely to get someone click on it for the want of exploring more. After seeing a glimpse of a banner ad the audiences mind must ask "What's behind door?" that’s when an ad campaign becomes successful, a banner ad must keep the audience hungry and lingering for more. An advertiser must take the advantage of an already engaged and focused audience, who come online, taking advantage of that focus while your audiences fingers are on their keyboard can yield great benefits in a very small time span. Now the question is, How to scale the paid ads, how to measure their performance in digital marketing platform. Understanding how the long tail keywords workThe first and most important thing that we need to understand before jumping into paid advertising is how it works, how the keywords work. With the help of Google’s AdWords tool you can do an extensive research on discovering the keywords highly relevant for your industry and draw maximum benefits out of it. But you need to keep one thing in mind that this tool suggests broad keywords that are very expensive in terms of cpc [cost per click] and they are very less effective in terms of conversion. These are called “head” keywords, one thing you need to know that it is not necessary to look for highest traffic keywords, you need to zero down on the keywords that your customers will use while searching for your service. You need to lookout for “long tail keywords.” These keywords are comparatively longer, they are made up of a few specific keywords and they make up the majority of search-driven traffic. A common mistake done by most of the first timers in pay-per-click advertising is choosing the wrong set of keywords. For instance purchasing a “head” keyword like “Digital Marketing,” will result in high expenses per click or conversion and simultaneously reducing the ROI significantly. The secret is, one should always focus on targeting large number of medium traffic keywordsrather than targeting a small number of high traffic keywords. Have your tracking system readyIf you can’t track your ads, If you are not able to see how each of them are performing, then its of no use to buy paid ads for your business. The beauty about online advertising is that you can track everything. Integrating Google Analytics is must when a business decided on buying paid ads. This the best thing available in the market that will guide you, help you in decision making, give you real time crystal clear picture and most importantly, it’s all free. After setting things up, all you need to do is get familiar with Google Analytics custom campaigns. This will help you create a customized URL for each ad and make it easier to monitor individual performances of the ads, and help you with the split testing of the ads and smoothen your decision making process. Google Analytics gives us a single dashboard for comparing all the advertising campaigns that we are running and helps us measuring their success on various parameters. To be the center stage in this high-tech competition is to applying the right sponsor advertising business techniques which helps to surpass the internet marketing game and sweep out nearby rivals who try to spy ideas to win better position. Let’s talk with internet marketing visionary in Malaysia to find out more insights at LINs Advertising & Marketing Sdn Bhd.
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