Digital Marketing Campaigns: How much should I invest?
Why do companies engage in digital marketing? Companies invest a lot in online marketing, mainly because it is cost-effective in more ways than one. It leads to better and faster return on investment. It enhances the company's overall image and brand. It increases your customer base on the web. Social media spending, (e.g. investing in advertising on Facebook, Twitter, and LinkedIn) is set to increase markedly in the next few years, doubling from 10% of today's marketing budgets to 20% by 2021. Why? Because it works. The pattern also continues into the mobile world. As mobile apps now account for over half of all time spent on the web, spending on mobile marketing is set to increase by 20% over the next 3 years. So, are you investing enough in your strategy? What percentage of your monthly profit are you re-investing?
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