Brands on social media are constantly looking for unique ideas to engage their target audience. Gone are the days when mere presence on social media was sufficient to attract the customers. In this era of digitization,everyone has existence on social media so brands need to come up with a strategy which stands out and compel their audience to interact with them. Promotional messages and emails have become ineffective when it comes to grabbing the attention of the users. Have you ever wondered online games could be utilized as a medium for advertising? industry has come a long way.
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