Web design & development is still flourishing in Greece, under adverse economic conditions. Businesses perceive internet marketing as the only affordable method of promoting their services. Every business now has its own website and to stand out from the competition you need to go one step further, with particular emphasis on the design, functionality, content and promotion of your website. A well-designed and functional website gives you prestige, while an old and sketchy site with bugs and poor content, predisposes to a low quality of services and products. Build web pages that are user friendly If the design of your website is not user friendly, you will not be able to reap the maximum benefits, even if you have a lot of traffic. It is important to have a high conversion rate, ie a large percentage of your visitors are converted into your 'customers'. The success criteria are different, depending on the type of website. For a general website, success can be by filling out a contact form, subscribing to a newsletter and other similar actions For an eshop, success is determined by the total revenue generated online In the case of a blog, the traffic and the average number of pages viewed count In any case, it is important to know these statistics in order to make the necessary corrective actions, where necessary. The usability tests application is the internationally recognized method we use to increase the conversion rate of your visitors.
