The cost of traditional video production has long been one of the primary barriers preventing UK businesses from accessing the professional promotional video content they need to compete effectively in an increasingly video-first marketing environment. When you commission a promotional video through traditional channels, the costs accumulate quickl...
The cost of traditional video production has long been one of the primary barriers preventing UK businesses from accessing the professional promotional video content they need to compete effectively in an increasingly video-first marketing environment. When you commission a promotional video through traditional channels, the costs accumulate quickly: a video production team to handle filming and initial footage, a professional video editor for post-production, a marketing strategist for video strategy and concept development, a content writer for scripting, a graphic designer for motion graphics and visual assets, and a videographer for any additional filming requirements such as portrait-format content. Each of these specialists commands a professional rate, and the combined cost of a comprehensively produced promotional video through this route typically runs to several thousand pounds — with many production companies quoting in excess of £5,000 to £10,000 for a fully produced landscape video with supporting assets. Apex Video Promotions consolidates every element of this traditionally multi-supplier process into a single, streamlined production workflow, combining AI-powered production technology with human creative direction to deliver the same quality output at a fraction of the cost. The Gold Package, which includes all the elements that would typically cost approximately £8,850 through traditional channels, is priced at £1,495 plus VAT — a saving of over £7,000.