Anura is an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. By mitigating ad fraud, advertisers can invest more resources towards growing their business. The Anura solution eliminates false positives — only marking visitors as fraudulent when it is 100% confident they aren’t real.??
Benchmarked against validated conversion data, Anura is able to ensure the accuracy and thoroughness of the solution. Anura also offers the most detailed analytics dashboard to provide the proof of fraud.? With a combination of machine learning and experienced engineers, Anura can detect even the most sophisticated fraud techniques in real-time.