There’s no doubt that pinball is “back” in both American culture and in the industry. Among the newer entries to the game manufacturing side of things is American Pinball.
CEO of American Pinball is Mr. Dhaval Vasani who has been manufacturing PC boards for coin-op game companies for almost a decade. The company, founded in 2015, recently debuted its third offering, Hot Wheels™ (shipping now), which the company expects to do well in bars and arcades, in addition to the home/collector market.
The Hot Wheels machine made its debut at Amusement Expo in March, and the response was “truly exceptional. The design approach of a much more intuitive and straightforward game really seemed to strike a positive chord with the many operators and distributor salespeople who stopped by the booth to play.
American Pinball has been listening to the pinball community and is driven to design best pinball machines that appeal to the collector, the pinball player, as well as the commercial operator.
By remaining a company which emphasizes on craftsmanship and quality, in an industry where many flipper games manufacturer often does mass production, American Pinball maintains its brand image by limiting production, even as demand rises. For high quality pinball machines, scarcity in the marketplace can influence value, spur demand, and contribute to collectability and long-term appreciation.