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| Posted: October 3, 2018 |
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Today Apple is the most profitable company in the world and it very recently became the first trillion-dollar publicly-traded company in America. And yet just two decades ago Apple was on the verge of bankruptcy; surprisingly, it wasn't Steve Jobs that saved them, but their biggest rival at the time: Microsoft. Throughout the 1990s Microsoft was expanding aggressively, achieving a staggering 90% market share in the personal computer market. Apple, meanwhile, was in rapid decline: developers were making fewer and fewer applications for the Macintosh, while Apple's license for Microsoft Office was expiring. Things were looking grim, until at Apple's yearly conference, Steve Jobs made a very surprising announcement |
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