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all humans were never born equal (in terms of financial status) so also not all startups have deep pockets to burn cash and grow rapidly.
Some amount of cash is required to establish technology, processes, marketing to attract customers for a startup. But startups should not eat more than what they digest by targeting too much growth in can too short a time because this can lead to indigestion (or bankruptcy)
There are examples of startups where cash burning in the initial stages have made them market leaders but that does not apply to small startups with less cash and assets. |
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