Social Media Optimization (SMO) is a useful way of generating popularity for a website through social Medias such as Facebook, Twitter, LinkedIn and etc. Popular online communities and community websites are very effective for this work. It is in many ways like viral marketing where a website is made popular through word of mouth created through the use of networking in social bookmarking, video and photo sharing.


SMO are the best ways to get traffic to a website as they provide free ways to the surfer. SMO is similar to search engine optimization, in that the goal is to generate web traffic and to a site and increase awareness for a website.It generally, social media optimization refers to optimizing a website and its content to encourage more users to use and share links across social media and networking sites.

The aim of SMO is to strategically create interesting online content, well-written text to eye-catching digital photos or video clips that encourages people to engage with a website and then share this content, via its web link, with their social media contacts and friends. The common examples of social media engagement are “liking and commenting on posts, retweeting, sharing, and promoting content”.


Social media optimization is also an effective way of implementing online reputation management (ORM), which means if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.

As you know social media optimization is becoming an important factor in search engine optimization. As search engines are increasingly utilizing the recommendations of users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ to rank pages in the search engine result pages. Nowadays, this is one of the most important as well as vital factor to bring good rank in search engine and build good image in social media.