Top 5 PPC Mistakes That You Need to Avoid. |
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1. Keyword Overload- You should not use same keyword multiple ad groups.
2. Overlooking Landing Pages- Landing Pages must be easy to follow, informative and should include an optimal sales funnel.
3. Negative Quality Score- Make changes quickly to increase your quality score.
4. Not Bidding Carefully- Keep monitoring your budget and track the performance reports.
5. Underestimating Mobile Targeting- Completely rethink ads for mobile users and work accordingly.
For more information Visit @ http://www.esageit.com/pay-per-click-management/
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