A Guide on Universal Analytics (UA) vs Google Analytics 4 (GA4) |
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Universal Analytics is a version of Google Analytics that establishes a new standard for the collection and organization of user data.
Google Analytics 4 is a new property type within Google Analytics. Google previously referred to this property as “App + Web” because it can track both web and app visits in a single GA property. App + Web was eventually relaunched as GA4.
Continue reading here: https://digiligo.com/blog/a-guide-on-universal-analytics-vs-google-analytics-4 |
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