Websites are your window to establishing your presence in the virtual world. As time and technology advances towards a new future that is ruled by the extensive use of mobile hardware devices, businesses need to rethink their decision of maintaining a mere online presence. Because, with the availability as well as increased usage of smartphones and tablets, the number of people preferring the use of these devices over a desktop has only grown. In this scenario, it is only prudent that website owners adapt to a more optimized design structure for their websites.
But the thing is that these websites generally encounter issues related to device visibility with the varying size of display screens and the layout of the content on the screen. A web development company offers an effective solution to this problem faced by making it “Responsive”. A responsive website is, in essence, a design approach that is directed at providing an optimized view of the site in terms of content layout, page design and page views.
There might be some doubts pertaining to whether you ought to have a separate website for mobile and desktop devices or to have a responsive website that adapts to the type of device. A web development company would generally recommend the creation of a responsive website as it does not require too much of groundwork. All that web developers needs to do is to brush up the codes that would enable the website to be displayed based on the orientation and type of device it is accessed from.
Some advantages of having a website redesigned to be responsive are listed as under:
-
Optimized User Experience:
A web development company designs and implements changes to make the user interface of a website more responsive and easy to navigate for the users. An optimized user experience ensures that there is an increase in the incoming consumer traffic.
-
Increase in Mobile Web Users:
This is one of the more important reasons behind having a responsive website. There has been an exponential rise in the number of users of smart phones and other portable hand-held devices and this requires business enterprises to rethink their web development strategy.
-
Time and Cost-effective:
The long-standing tussle between developing a native web application for each kind of device versus redesigning a website to be responsive has been going on for a while now. While there are web developers who would recommend the creation of a native website, there are others who advocate the restructuring of the website into a responsive one. Developing a responsive website can save site owners valuable time as well as costs, as it would only require addition of some design optimization codes to the original code structure.
-
Standardized Approach:
A responsive website facilitates that your website acquires a consistent web presence across all devices – be it a smartphone, a tablet or a desktop PC, regardless of how the customer access the site.
The bottom line: as more and more people prefer to access the Internet while on the go, it is only sensible to have a website that is easily accessible on devices of varied display sizes. A web development company California offers a number of solutions and services to their clients in developing or redesigning a responsive website for their businesses.
|