Use Of Infographics A New Trend In The Arena Of Web Designing |
Posted: June 4, 2014 |
Infographics have turned out to be a game changer in the field of web designing. It has turned out to be eye-catching and attractive than the printed words that are used in the websites. In infographics, the use of color, typography, movement and images have turned out to be effective to draw the attention of the visitors. With the use of these graphics, you can transform a boring data to an interesting piece of information that is easy for the readers to fathom. The use of infographics in the websites is one of the leading trends in this year. Understanding the data has been fun with the use of these graphics. Information easy to remember In the web world, the readers spend a short time for each of the content. Generally they scan through the content than reading the actual text. It is important to remember, the readers remember the information that they have seen that what they read. The infographics can be used and shared across the virtual world. Usually these graphics have an embedded code that links you back to the original site. These links rather the infographics can also be shared on the social networking sites. These graphics have high chances of going viral than ordinary texts. Aesthetically appealing features Since these are visually appealing, the infographic are also used to establish a brand. With the use of appropriate color, message and shapes and also the logo of your business, your brand can be established effectively. An aesthetically pleasing and well-designed infographic will attract readers to your site. If you want to share the same across different social media, then the same is also possible. This is also effective for the search engines algorithm that deals with the page ranking. The use of these graphics can also help to improve the rank of the site in the SERP. Unique form of communication The infograhics can help to create a unique form of communication with the visitors. If you want to create a compelling content with the help of infographic, then there are few small steps that you need to take. You need to start with a topic that is in-demand now. For this, you can take help of various tools used by the search engines that are effective in determining a keyword and then build the graphic accordingly. If you are part of forum, then analysis of the discussion thread over there can also help you to identify the topic. Have an attractive design If you are ready with the topic then the next step is to collect the data that can help you to substantiate the same. In case you want to display the guidelines or tips, then you can collect the data from different sources and prepare the graphics based on that. The key to making a good infographic is to have an attractive design for the same. Each day thousands of infographics hit the virtual world, but it is effective to have one that stand apart in the crowd. Often the traditional pie charts, bar graphs and line charts are used in the infographics. Have a clear structure These graphics are embedded in the site with the help of codes and it helps the website owners to share the information. These graphics also ensure that if users are dealing with the infographics, then they will be directed back to you. The infographiscs also have the power of storytelling as they can communicate the data effectively. The data represented through these graphics communicate the intended message to the target audience. For a successful infographic, it is important to have a clear structure of the same. This makes the narration of the data a seamless one. Author Bio: Charlie Brown emphasizes the use of the infographics for his website. He consulted web design NYC to design his website and they had used infographic to display various important data. http://topwebdesignny.com/
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