Top 5 Mistakes To Avoid In Magento Ecommerce UX Design |
Posted: June 2, 2017 |
Want to know how to blissfully upbeat your customer? It’s quite simple actually, by offering them an e-commerce website with a flawless user-experience. E-commerce websites have become the showstopper in the current digital era. It is basically a huge market striving hard to provide best e-commerce solutions and helping the customers reach their goal. As Magento developers, we all consistently aim to create great user experience by using the top-notch patterns and trends. And trust me it’s not that simple as developing a software shopping cart software and plopping products into a database. Now being a user, we all are surrounded by options. Thus, it gets quite challenging for the retailers to influence their buyers with a meaningful experience so that they don’t drop off midway. While working in the rat race, most of the online retailers make certain mistakes which give bad UX results and compel the users to leave major landing pages. In this post, I would like to explore a few crucial mistakes to avoid Magento e-commerce UX design for a better user experience. Great Experience But Not So Great ProductThe right product is simple yet compelling and aligned with the business model. It is quite obvious that you will come across numerous websites or apps which may look good and seem to offer good experience but as a developer, you know that it offers no other benefits to the user. In such cases, what you can do is? First, make sure that you are building right product for the right kind of audience before enhancing their experience. And try exploring the current product-market before you go deep into design and development.
Doing It Half-HeartedlyMost of the Magento development companies include someone in their team who has their customer’s interest at heart. This helps in minimizing the risk of building the wrong product or having to re-design aspects of the system that have already been developed. The term embracing UX means, a developer can make key design decisions while there is less at stake. Play around with Lean UX techniques in order to stimulate collaboration, ideas, and momentum. Display with user needs and stories, ensuring all the features built relate to these. Giving Product Page Videos A MissMost of the online retailers have this illusion that their website absorbs user well and engages them thoroughly. There is a time when you need to get the reality check and consider your product pages all over again. How to retain users for long? What grabs their interest? Are there any videos? Yes, don’t neglect the videos in your site as they offer a great amount of leverage in terms of attention to a product. Besides, putting videos is just not it, what matters the most is the right approach. So, whenever including videos just make sure you seek help from a reliable Magento web development company to place it in the right way to pull maximum numbers. Every Product Has A PersonalityBeing a web developer, I personally prefer humanizing the product. Currently, the entire industry seems to be focusing on the functional and usable side of Magento development but where possible one should always try injecting some interesting personality traits of the product to enhance user web experience. No matter, whether you are creating a web page or an app, try developing a design persona by adopting certain human values such as fun, outgoing, strict, etc. I am sure this will create a lasting impression. Poor Customer Service DisplayBeing a software developer, you will be well aware regarding the fact that UX is not limited to products and shopping cart on the website. A shopper goes through numerous other pages such as shipping delivery, returns policy, payment pages, customer reviews, etc before making the decision. Lack in display or ignorance can be a major put off. Which means that the retailer is least bothered to give complete information about their business and policies. By offering an impressive customer support page, a retailer can prove his credibility in the eyes of the user. A well-designed customer support page guarantees traffic user experience and also surges high conversion rates. Final Thoughts... An e-commerce site can become user’s favorite only when the UX drives them to go for it. Other than a creative web design, most of the Magento development companies also emphasize on presenting clear information in an upfront manner. So this is it for now! Keep watching the space to know more regarding the same.
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