The key to retain your App users |
Posted: October 15, 2014 |
The greatest achievement for a mobile developer, publisher or a appreneur is the app being downloaded by users. It doesn’t stop there, providing an ultimate app user experience should be the goal of any app. Creating a viral app is the ultimate achievement on Google Play and iTunes. The app that shoots like a rocket and eagerly shared by users on social network and word of mouth is considered as the best app as word of mouth is much more powerful than any paid advertisement. Let’s consider that an app is launched in the app store and has generated thousands of download in a week – take advantage of these downloads and turn the first-time users into retuning active users. For an app to succeed and get its place among users it has to pass through four tests:
Importance of Mobile App Retention Retention is the most important measurement to gauge the value of an app in the eyes of a user. This metric shows how to engage users and refine an app as needed to retain as many users as possible. The key to retaining an app is to understand the frequency of users towards an app after their first visit over a specific time frame. How can an app be made more productive and useful? There are several ways to increase app usage; here are a few practices that are proven to engage users- Bring users on board
Optimize App Funnels
Show users only what they need
Update regularly with fresh content
Eliminate Bottlenecks
Keep users engaged
Encourage Social Sharing
Start right away! Test, measure and learn what works with users as a fickle as ever. Stay ahead of the curve and engage users by improving app’s usage and improving returns.
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