On page Search Engine Optimization (SEO) are techniques used within your website in order to improve its position in the search rankings. Some examples of this are improving the Meta descriptions to increase the search engine visibility.
You may be familiar with how this is done or not. If unaware, you can hire the best digital marketing agency in Boston to assist you with this. Let us look at some ways in which an SEO expert can improve your website’s performance with on-page optimization:
1. Pay attention to Page Titles Make sure your titles are giving a clear picture of the content as it will appear on search engine result pages. They will appear on your web browser and while sharing on the social media profiles too. Every webpage on your website and all your posts should have a unique title and keywords particular to them. So, you don’t have duplicates and never leave pages untitled. Don’t write titles that are too long as they won’t be fully displayed on search results. Also, put the important keywords in the beginning of the title rather than at the end.
2. Optimize your URL Structure Make your URL readable for humans and it will perform better in search engines too. Eg: www.gardening.com/flowers/annuals is more readable as compared to www. Gardening.com/jkk3kj4gui35/kiefh…..=flowers + annuals Having keywords in your URL is a good thing for search results as well as for social media. Shorter URLs are easier to copy and share. Most importantly, they result in a better user experience; fewer the folders the better it is. Match your URLS to your page titles or posts wherever possible. Also, the less redirection hops are a much better option. Consult a digital marketing agency in Boston for customizable solutions.
3. Keyword Density Your web pages and posts should have all the relevant keywords. This is the key for search engines to understand and categorize your content and place it in the related search results. Be imaginative with your keywords. Research all the relevant fields, checkout synonyms and use keywords targeted towards the user you want to attract to your post. Also, understand your audiences to find the best keywords suited to their buying interests and behaviors. Mindlessly repeating and overusing keywords is not a smart strategy. Keyword stuffing can cause your website to be penalized. Optimum keyword density for SEO can be around 1-3%.
4. Internal Linking Having links to your own website pages from your other pages makes your website easily navigable for the end users. A page should not have too many clicks away from the homepage. Also, remove duplicate, dead, or unnecessary links from the pages. While it helps your users to find content, internal linking also makes it easy for search engine web crawlers to evaluate your website and view all its content. When internal links are properly used, it can increase the website’s visibility and Google Page Rank of your pages. When you consult with the best digital marketing agency in Boston, these are some things that they will pay attention to while doing On page SEO optimization for your website.
If you are looking for a Digital Agency in Boston, the author of this article suggests Smile media, LLC.
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