Customers are the recipients of Goods or services, or products, or ideas, obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. – Wikipedia
In my humble opinion this definition is incomplete. In its current state it means that a customer is nothing more than a bottomless sack of money with no other purpose than buying goods/services etc from a company. Instead I would add at the very end of this definition the following: “…and also the drivers of progress and improvement in a company or business”.
More information here: https://retargeting.biz/blog/how-to-make-your-customers-promote-your-business/
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