Monetizing Google Web Stories is one of the most recent methods of generating revenue. Here is an article about Web Story Ads that explains how to earn from web stories.

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An introduction to Google's Web Stories

A web story is a series of interactive images or videos. These stories are trappable, mobile-friendly, and optimized for mobile devices. The stories on social media are similar to them. The purpose of web stories is to provide concise information as quickly as possible.

Conceptualizing and executing Web stories are the sole responsibility of a brand. Instagram and Facebook are not restricted like there are on social media platforms.

As Google introduced Web Stories in 2015, AMP stories were formerly known as Web Stories. The project did not gain momentum nor did it continue. In recent years, social media stories have changed the way users behave on the Internet. In October 2020, Google launch Google Web Stories instead of AMP stories. They did so in India, Brazil, and the United States.

The benefits of Google Web Stories

You will have full ownership of the stories, but you will also have an advantage by hosting them on your website! Instead of being bound by a 24-hour deadline, Instagram and Facebook do not have one. Reaching a wider audience is made easier. Boosting your SEO with easy indexing is also possible. Additionally, Google Analytics allows you to track the performance of your web stories. With the Live Story feature, you can also send users notifications in real time.

Google Web Stories can also generate revenue for brands and marketers!

Where and how do Web Stories Ads appear?

The number of people who view Instagram stories each day is 500 million. You probably ran into sponsored ads if you're one of them. Hootsuite found that 50% of users go to the websites of products or services they saw in ads. As a result, marketers should take advantage of Instagram stories advertising.

These full-length ads are full of fun, engaging content. In a Web Story, the user can see it. It depends on how many pages you view and how long you spend on the site. Therefore, the longer a Web Story is, the more impressions it will get. Web Stories Ads are great because you get 100% of the revenue.

Story ad types

Web stories allow brands to publish a variety of story ads.

Display Ads – A display ad drives traffic to an advertiser's website. You can create them by using images, videos, text, or audio files.
Affiliate Links – Call-to-action ads with a 'swipe up' button. Page attachments are available on Web Stories. You can also add links to affiliate sites to direct users there. Avoid using affiliate links in every story and limit them instead.
Brand Deals – Create an ad-like story. Highlight your products or services to do so.

What is the best way to monetize Google Web Stories?

Using Google Web Stories, you can make money with any type of advertisement. It is an HTML ad story that uses the AMP (Accelerated Mobile Pages) framework. Increasing mobile loading speed enhances user experience. A variety of ad networks provide support. AdSense and Google Ad Manager are two tools that help create Web Story Ads.

Make Stories is a third-party tool Google recommends. The tool also helps you monetize Google Web Stories.

Here are three simple steps you can follow:

Log in to Make Stories
Settings > General
Advertising Set Up – This allows you to monetize your ads. Google AdSense, Google Ad Manager, or creating a custom ad are all options.

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The best way to create a web story ad

Web Story ads use AMP technology and are mobile-optimized for full-page experiences. Here are some things you should know before creating one.

A web story ad uses AMP technology. A mobile-friendly, full-page design is the result
Stories must meet the vertical format's dimensions
Create content that is engaging and creative. Take your ad design to the next level!
Make sure AMPHTML specifications are correct
The ad story should include a clear Call-To-Action

Web Stories are easy to create, especially if you've previously created them for social networks. The following steps will guide you through creating a Web Story Ad:

Create web stories using the right tool
Create a story outline
Enhance the visuals
Create the story
Publish your story

Both beginners and professionals should consider Make Stories. Simple features make it easy to create web stories for blogger.

Performance tracking for Story Ads

You can track the performance of your ad story depending on the ad network you use. Using Google Analytics, you can track Google Ads. The visual ad report on Google AdSense allows you to analyze how your ad story is performing.

Here are some criteria for measuring Web Story Ad performance: