How does UX/UI design affect the ROI of your digital product? |
Posted: April 1, 2024 |
Very few digital products are truly unique on the market. Users choose a product not because there are no alternatives but because it offers a better user experience (UX). This is why businesses in the know are investing in UI UX design services as a fundamental part of their product development. It’s not just the aesthetics of the user interface (UI), how the app looks on a screen, or how easy it is to use, it’s also the wider usefulness, desirability, accessibility, and value of the product to the user. Good UX design can directly boost sales, reduce customer acquisition costs, and increase customer lifetime value – all of which impacts the business’s bottom line. Read on to find out how UX and UI design directly affect your ROI.
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The ROI of UX design - why is it so important? Good UX design will directly affect the success of your digital product, including any potential revenue. However, UX design goes much further than that. Adding value to the experience of using the product ensures that users are engaged; it encourages repeated and regular use and is more likely to result in customer loyalty. The impacts of UX design are:
Key elements of UX design UX design is more than a nice-to-have, it’s essential to a digital product’s success and return on investment – but what is it? The key elements of UX/UI design include:
Benefits of investing in UX/UI design When the user experience is part of your product development from the start, you’re placing the user at the center of the process. This carries numerous benefits and returns. Focusing on the user results in reduced development time and costs, and a more rapid time to market. Problems or design pitfalls are identified earlier in the process and the released product version will have less bugs and even technical debt, meaning lower maintenance costs. For the user, the cognitive load of using the product is reduced. Put simply, using the app is easier and more enjoyable. Navigation is simplified, tasks are more straightforward and this means more user engagement and better conversion rates. What’s more, users experience less frustration or problems, and customer support costs are minimized. Measures of UX/UI ROI So, if investing in UX design offers an ROI that can benefit the whole business, how do you know if you’re getting that ROI? A number of factors and metrics should be monitored to get the full picture:
Professional UX design services To realize the benefits outlined earlier, cutting-edge design talents are necessary. Experience in both UX and UI design is important; often with creative input on engaging visual elements. Often, the quickest and most cost-effective way to access such talents is to look to an external team for support. This is a service we at Boldare regularly provide – an iterative process with a laser focus on target users and their needs. For examples and inspiration, check out our case studies with a range of varied clients (and users) such as Work Room, Chartipedia, Eres Yachting, and Virgin Radio Oman. Our design process, Agile mindset, long experience, open minds, and focus on customer satisfaction have resulted in many industry awards for our UX/UI design projects. The impact of UX/UI design on ROI A few years ago, a Forrester Research study found that an investment in a UI UX design agency can yield returns of up to 9,900%. It’s fair to say that a top-tier UX/UI for your app or platform has benefits for the bottom line. Ultimately, as digital products become the point of contact between businesses and their customers, the user experience is the key factor that determines how your customers and users view you. Good UX/UI design encourages customer acquisition, retention, satisfaction, and repeat interaction. In terms of ROI, that’s a return that will boost both business and brand. If you want to differentiate your business from the competition, UX/UI design is how you do it.
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