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6 Best Online SEO Tools Every Marketer Should Know Posted: July 22, 2021 @ 11:52 am |
1. Google Search Console The great thing about Google Search Console is the fact that anybody with a website can avail of its features for free. It helps you identify indexing and crawling errors in your website, familiarize yourself with the keywords that you are ranking for, and getting a handle on the websites that are linking with yours. It helps you know your internal links and point out the broken ones to you. It also lets you know the status of your schema markup. Can you possibly think of not using this tool for your business? 2. Ahrefs Ahrefs is one of the best-known online SEO tools. Its site audit features in particular are really good. It can help you explore your site and keywords, find relevant content, track your keyword ranking, audit your site, set up SEO monitoring alerts and provide you with a great SEO toolbar. This will help you understand your website’s performance and provide you authority stats about the websites that you visit. 3. KW Finder This is a great SEO tool that helps one identify very effective long-tail keywords which face a low level of competition. It has a seamless and efficient interface that makes accessing keyword difficulty scores quite easy. What’s more, it provides a whole lot of information pertaining to every keyword researched. This helps one decide whether one wants to or does not want to rank for a specific keyword taking into consideration cost per click, pay per click search volume, ranking difficulty, and so on. 4. NinjaSEO by 500apps This tool can be put to great use to carry out a stellar website audit. It can help optimize a website’s outreach by helping it locate errors, take care of any issues, and enhance the visibility of websites in practically no time. Above all, it can get a website to rank higher on Google, Bing, and all other major search engines. Ninja SEO boasts of a fantastic website crawler, an incredible SEO checker as well a website grader that helps you put your business’s SEO on steroids.
What’s notable about SEMRush is the fact that it allows you to know your rankings quite easily, apart from attuning you to any changes or arising ranking opportunities. That apart, it’s really excellent at letting one get a good look at a competitor’s ad data. Then again it helps one find excellent long-tail keywords to aid the SEO process. It is also stellar at organic and paid keyword research. If you have the SEMRush tool in your kitty, you really can’t possibly go wrong with your SEO for your website. 6. MozPro What SEO experts like about this tool is its innate ability to be always up to speed, with Google’s algorithm changes. It comes equipped with both basic as well as advanced research tools like link analysis and SEO keyword generator. These help you obtain in-depth data pertaining to your inbound links and the quality of your links, enabling you to enhance your search engine optimization. Conclusion Getting to the top of search engine rankings with regard to your target keywords is not an easy task and it may be a good idea to use SEO tools to make things simpler for one. If you were to try and do it without their help, you would struggle to even get to page one. Considering that the aim of most businesses is to reach the very top of search engine rankings, it is almost foolhardy for someone to not take advantage of some of the wonderful SEO tools described above. SEO is the very lifeblood of the internet marketing process. For this, you need to be able to research, analyze and thoroughly plan your SEO strategy. It is not for nothing that as many as 60% of B2B marketers believe that SEO has a huge impact on lead generation. One would, therefore not deploy online SEO tools at one’s own peril. The 6 best tools that have been described in this article will show you how you can put your business on the path to achieving success with your site rankings from the word go. These will help you with things like keyword planning, social media optimization, and of course, search engine optimization. If you use these tools judiciously and smartly, there is no doubt about the fact that you will rule the roost with regard to online marketing. We are in the middle of a veritable digital revolution. It has impacted every aspect of our life, ranging from the way we do business, conduct our social affairs and even entertain ourselves. The digital way of life is a highly efficient way of life, enabling us to do much more far more efficiently. With regard to business specifically, it has made the playing field level for everyone regardless of industry, size, and scale. Technology has enabled even very small businesses to expand exponentially and punch above their weight. A small business in a remote town of India, for instance, can expand globally thanks to the fact that internet marketing enables it to do so. That being stated, internet marketing, does require one to possess certain skills. The most important of these is the mastery of SEO. Fortunately, there is a very large number of trained individuals and specialist outfits who can help a business with that. However, quite a few small businesses are not able to afford such services. The fact that they can leverage a large number of SEO tools available online, some of which are free to use, has proved to be a godsend to such businesses. That e-commerce has become all-pervasive is something that the whole world has come to realize, thanks to the pandemic we have been facing over most of the past year. The global economy would have come to a standstill and millions would have lost their livelihood had not technology come to their rescue. The world has changed irretrievably and even the most technophobic of people have realized that technology is not only a great savior but also the path ahead. The world is witnessing a growth in eCommerce that is unprecedented and in the times to come, a business that forgoes the use of technology may not survive. At momentous times like these, it makes sense for all businesses to seriously look at what their online marketing strategies are going to be going forward. The most critical component of any online marketing strategy, of course, has to be centered on SEO. This is where the presence of numerous online SEO tools will come as a boon to the many businesses who will be looking to use eCommerce to grow their business. With ever newer technologies like IoT and AI making things extremely interesting in the eCommerce field, the future of email marketing is as exciting as it is promising. Business aided by technology has the ability to scale up enormously in double quick time and upend existing certainties. This is the time for all businesses to pull out all the stops when it comes to the adoption of technology and go for the maximum. The adoption of some 6 best online SEO tools described above would be an important step in that direction. Here’s to a bright and cheerful 2021 and new beginnings. Let the new year augur very well for everyone in the world.
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