Storeboard Executive Summary |
Posted: January 4, 2015 |
Storeboard, Inc. http://www.storeboard.com Social Media For Business Business Summary: Storeboard is a social media site and business directory that has both businesses and consumers. At present there are more than 67,000 members from over 125 countries. Storeboard combines technology found in social, directory, classified, and marketplace sites all into one, and has received a plethora of positive reviews. Storeboard is currently ranked the 14,000th most popular website in the world by Alexa. Storeboard is engaging and has outperformed Tumblr and LinkedIn in page views and time on site. Storeboard has been steadily increasing its reach and is now seeking capital to expand operations and increase its popularity. Product Overview: Storeboard has the most feature rich profile that exists for businesses on the Internet. A business can post everything from its description to images, blogs, videos, products, links to all of its social media pages, and more to its profile. Unlike Facebook and LinkedIn, any media that a Storeboard Member posts has its own unique web address making the business's postings searchable and more importantly, shareable. Everything posted has analytics so encouraging members to share and analyze the effectiveness of their postings. Storeboard membership is free but there are several potential sources of revenue: Advertising: Storeboard will become an attractive site for businesses to advertise similar to Google and Facebook. Storeboard will allow businesses to reach businesses based on their industry and products. For example, a company producing furnaces will be able to market its latest furnaces to plumbers worldwide. As search improves on Storeboard, businesses will be able to place ads to reach consumers who are searching for a particular business or product. Premium Packages: Members can upgrade their accounts by purchasing a Storeboard Premium Package to access additional features and gain additional exposure. Storeboard Premium Packages start at $199 per year and go up to $749 per year. For more information about Storeboard’s premium packages visit: http://www.storeboard.com/premiumpackages/. Licensing: The Storeboard platform has been licensed to a prominent publisher is converting their portfolio of 16 industrial directories to run on the Storeboard platform. Four industrial directories are now live: oil and petroleum, coal, concrete, and rock products. There are over 1.5M business directories and Storeboard’s software provides a publisher with a turnkey solution for converting their directory into a social network similar to Storeboard. Our first licensing deal can be viewed at http://www.lobosservices.com. Newspapers, magazines, coupon books, penny savers, and other print products can also benefit from a social network. Licensing agreements can be based on annual fees or revenue share. Local Print Directories: Storeboard has begun publishing a print version of the website called: Storeboard In Print which is a free community magazine featuring Storeboard businesses, local deals, and articles. Storeboard In Print will publish specific city versions up to 4 times per year. Storeboard’s sales force will call on local businesses and sell combined digital and print packages. More information about Storeboard In Print can be found at http://www.storeboardinprint.com. Networks and Groups: Storeboard business networks provide Storeboard members the opportunity to network within a specific business category. There are over 300 business categories and business owners can network and locate media, news, and information relative to a specific business category. This is in addition to over 1,000 groups that have been formed by Storeboard members. Targeted advertising can be sold on the business network and group pages. Product Marketplace: Presently, Storeboard allows its members to sell products that link directly to their own website. Storeboard will add a shopping cart and gateway to the marketplace and start to sell its own lineup of products. In the future, Storeboard plans to allow premium members to sell products from Storeboard similar to Amazon and Ebay. Retail Application: Storeboard has developed an application for malls and shopping centers. This product creates an online directory of every store, restaurant, or kiosk in a particular mall or shopping center and catalogs their images, products, videos, and more on their profile. This application makes the mall available to consumers as a complete online media rich directory. Consumers can view an interactive map of the mall, store interiors, and products, and conduct searches. Products will be able to be ordered online. For more information on Storeboard’s retail application view: http://www.storeboard.com/storeboard/videos/storeboards-shopping-center-and-mall-application/60823 or to view the application itself visit: http://www.storeboard.com/shoppingcenters/grand-central-terminal/. Advertising: As Storeboard grows, it will become an attractive site for businesses to advertise similar to Google and Facebook. Storeboard will allow businesses to reach businesses based on their industry and products. For example, a company producing furnaces will be able to market its latest furnaces to plumbers worldwide. As search improves on Storeboard, businesses will also be able to place ads to reach consumers who are searching for a particular business or product. Competitive Advantage: Storeboard seeks to revolutionize business search by providing a better search experience creating a more consumer friendly and uniform way of viewing businesses. People prefer to search for a hotel on Expedia over Google because the hotel profiles can be easily searched and variety of filters can be used to search faster. Similarly, Storeboard seeks to bring order to business search through the use of uniform profiles and move it away from website based searches. Businesses, publishers, and retail centers need social media solutions that promote their brand and address their unique needs. Consumers want to zero in on what they’re looking for faster and easier. A typical Storeboard member returns to Storeboard over and over. For example, Metro Shelves is one of the largest sellers of shelving in the world. Metro Shelves joined Storeboard on May 3, 2011 and has logged on to Storeboard over 700 times. Metro Shelves has over 5,000 connections on Storeboard and has posted hundreds of images of its various shelves as well as several blogs. Metro Shelves profile can be viewed at www.storeboard.com/metroshelvingproducts.
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