FOR IMMEDIATE RELEASE
(Free-Press-Release.com) May 2, 2011 --
Whether you are an attorney, author, realtor, entrepreneur, or manufacture children's clothing or office supplies, the way you position your business is one of the best ways to determine your success.
- Do you want potential clients to look for you?
- Do you want potential clients to pay more for your services or product?
- Do you want to be more profitable than your competitors?
With a simple positioning strategy you can get more clients, and attention than you imagined before.
CCG & Associates Consulting used 3 simple strategies below to improve their positioning. Not only are they using Search Engine Optimization, they have found that utilizing business networks, and social sites for business networking such as Storeboard.com have proven to be very successful for new businesses and small business owners. Sites like Storeboard.com provide an array of features that allow entrepreneurs to make the most of their advertising and marketing dollars. Free sites that connect business communities across the nation make a great resource for any business.
1. You want to Identify a Need in the Market
There must be a need for your product or services. Research your market sector and make sure the product or service you offer is not offered by too many competitors. This could contribute to the flooding of your market, and as a result, the need for your service/product could decrease.
2. Use Your Expertise To Provide Free Consultations To your Clients
What better way to demonstrate your expertise than by sharing it with clients or customers. Research has found that small businesses increase their client base by providing consultations and free support prior to closing the prospect.
CCG & Associates Consulting applied this theory five years ago, and has seen a dramatic increase in new projects over the past few years.
The objective of this model was to find a way to utilize the internet and all of its resources to successfully promote the company and its services. At a time when small business growth is at it's highest, CCG & Associates Consulting wanted to make sure every prospect had an opportunity to ask as many questions as they wanted. This accomplished two goals: 1.) It allowed the client to have all of their questions answered, 2.) It gives the client a certain level of comfort with the firm.
- What are your areas of expertise?
- What can you do to educate your prospects?
- How can you demonstrate your expertise?
3. Identify and Reach Your Target Market
Once the website is complete, you will need a way to get people to it. While our target market was almost infinite – anyone searching the Internet – our advertising budget was zero.
- What is your stay-in-touch strategy? How do you plan to track and encourage continual interaction with your visitors and clients.
Positioning Your Company
To position your product or service for success:
A. Identify a Common Need
B. Identify a Market
C. Demonstrate Your Expertise to that Market
D. Continue to Stay in Touch
E. Use social networks like Storeboard.com that target a large group of people who are both in business for themselves, as well as looking for product and service providers.
If you’ve been in business for three years or more you’ve accumulated a wealth of experience and knowledge. The more you share your ideas, the more people will view you as an expert and seek you out. Give your prospects examples of your expertise and they will think of you when they need your products or services.
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