Why should You Consider Brochures as Your Next Marketing Tool? |
Posted: April 10, 2017 |
Brochure is an integral part of traditional forms of marketing. Even though online marketing have become very popular, brochure is still one of the effective forms of marketing. A brochure is a printed marketing material which has a tri-fold layout in the form of booklet. This marketing tool is important and useful for all kinds of businesses. A brochure contains the information about a company or the products and services that you offer. Here are some compelling reasons that will prompt you to use brochure printing as a marketing tool. It is Versatile Brochures are one of the most versatile tools that you can use for informing the customers about your products and services. Offices and retail stores which experience a lot of traffic usually have brochures containing the product information either in the waiting room or at the front of the retail store. You can also use brochures for presentation and trade shows to hand out to potential customers or business associates. Thus, it can be used for promoting a business or an event. It is Durable Digital marketing is effective for a short period of time. The prospective customers or clients might not even remember your digital marketing efforts long after they have seen them. A well-designed and well-made brochure might be preserved by the customers or clients for several months. It Preserves Exclusivity Some people believe that printing costs more than digital marketing. However, this isn’t the case. Brochures have become a marketing option for some of the exclusive brands. In case, you want your customers to associate with the brand then you should use a brochure for cementing this idea. It can be Personalized A brochure offers several personalization options. This gives your brand the option to be creative and original in a way that digital marketing doesn’t permit. Brochures will help your business to stand out. It will also help in increasing awareness among the prospective customers. It Helps Build Trust There is a psychological reason behind the brochures being so effective than its digital equivalents. Studies have shown that consumers have a tendency to trust direct mail more than all the other marketing tools. Direct mail like brochures make them feel more valued than the email communication and social media. It is Cost Effective The cost of the printing a brochure is pretty less than all the other forms of marketing. The cost of a brochure depends on the color, design, content, and the quality of paper that you are choosing. Moreover, if you print them in bulk, it will prove to be less expensive. A brochure also contains more information than an expensive media or television ad. It has More Information Brochures usually have more room for information about the company or the product. Even a simple tri-fold brochure will have a colorful front page along with five other sections for including information on the products and services. You can also include discounts and Deals in the brochure which will help you to make immediate business. However, if you are planning to make a brochure for the promotion of your business, you need to make it effective. If you are wondering as to what to for evoking a good response then you can follow the tips that have been mentioned below. Understand the Customers Prior to spending time planning the brochure, you have to ensure of you understand the customers. You have to consider the reason that they will avail your products and how the product will solve their problem. If you do not have an answer to these then you should talk to the sales people and the customers. Take the help of the answers to decide in the benefits to play up in the brochure printing. Limit the Fonts You do not have to use too many fonts when you design a brochure. You simply require a heading, sub-heading, and body font. If you use too many fonts in the brochure then it might make it difficult for the customers to read the information that has been provided on it. Use Appealing Headlines and Graphics An average reader takes about five minutes to take a glance of the brochure cover and decide whether to read it or not. If the headline and the graphic are brochure then potential customers might not even bother to open it. Always try to keep a catchy headline. Use Bullet Points for Focusing on the Features Business people and consumers are short of time and there are several ads which are vying for their attention. Thus, they tend to take a quick look through the copy. If you include feature rich bullet points then it will help them to focus on what you are offering. Try to Sell You need to gain the attention of people with the help of the brochure. For this, you have to print a brochure which focuses on the benefits. This will make the customers purchase from you. Do not just provide information on the products and services. Let the customers know how it will be useful in solving their problems. Make it Convenient to Respond You need to make sure that business name, the contact details, and the website URL is provided in the brochure. The customers should be able to find it out easily. You can give a QR code which will take the people to your product page. You might have got everything right but you might still not be able to sell if the customers have any concerns regarding the purchase or if they do not know how good the product is. You can include money back guarantee for easing out the customers fear. An effective brochure is one which contains succinct and distinct details about your business and what you will be able to do for your customers. Brochure is a simple way of interacting with the customers and develops leads for sales. However, you should choose the design very carefully. The colors and images that you use will determine its efficacy.
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