He was browsing through a foreign e-commerce website having operations in Italy with the intent of buying a smartphone. The phone photo displays were brilliant, there was a considerable discount on price and the company was also offering easy finance options. To add icing to the cake, the phone was going to be delivered to his address in the next 3 working days!

Almost convinced, he picked up the phone and called up the Bilingual Italian Call Center for Customer Support given by the brand on their website. A gentle female voice was on the other side and he was quite pleased to hear his native Italian Italiano on the other end. All was going well and he was on the verge of going for the bargain till the time he noticed that the call center executive consistently kept on addressing him as `Tu’, rather than the more appropriate `Lei’. Just this continual utterance of a wrong word signaling informality, during the course of an otherwise meaningful conversation, made him instantly drop out of the deal!

If you are a wannabe internet consumer-facing brand eyeing South European dominance, you have to conquer the mind and hearts of the Italian Customers first. It is a given that your brand has fathomed the importance of having a Bilingual Italian Call Center by now, and you are absolutely geared up to address your Italian customers in their mother tongue. If you have not already done so, you are risking losing out on 80 percent of the Italian customers who will only engage with a brand if they find customer care support in their mother tongue. A Bilingual Italian Call Center provides such support in Italian and English language.

As per Britannica, the Italian language, Italian Italiano, and Romance language is spoken by some 66 million persons, the vast majority of whom live in Italy (including Sicily and Sardinia). It is the official language of Italy, San Marino, and (together with Latin) Vatican City. Overseas (eg. In the United States, Brazil, and Argentina) speakers of Italy sometimes do not know the standard language and use only dialect form. Although Italian is the fourth most studied language in schools, colleges, and Universities. The expatriate communities found in the US, UK, Argentina, and Australia and minority communities in Libya, Somalia, Malta, Slovenia, and Croatia are all non-native Italian speakers.

Doing business with the Italian works on the basis of mutual trust. If they don’t have confidence in the person who is talking to them, they will seldom have faith in the brand being represented and you are bound to lose out on business. Italians give a lot of emphases to respect. They are a culturally rich diaspora and take special pride in it. They have not only special salutations which are gender specific but also have time appropriate addresses as well. A brand has to be especially careful with the subtleties of local culture in order to form a formidable and lasting customer relationship. A Bilingual Italian Call Center, with representatives well trained in not only business processes but also local language and culture, is the key to unlocking the true potential of Italy and Italian-speaking geographies.

The world’s second-largest economy China again has a strong cultural milieu defining its business atmosphere. China is not only an economic superpower but is also home to the largest population base in the world. Apart from this, today Chinese sections of society are playing an ever increasingly important role in developed nations from the EU and the United States. Even though China is the manufacturing hub for the world, nearly 50 percent of the Chinese population embraces cross-border trade annually. For any consumer-facing Internet Company, China comes across as a desired destination. The per capita spending power has witnessed a steady rise in the last four decades and the region is comparatively stable when it comes to the geo-political scenario.

Chinese have traditionally faced hurdles in conducting business in English or any other foreign language apart from their native Mandarin or Cantonese. The primary reason is that their language tends to be more pictorial and hence quite peculiar than the rest of world languages. For any brand which is having the presence of a bilingual Chinese Call Center, the going gets relatively easy. Chinese love their culture and if they hear a voice or chat in their native language, their confidence level immediately jumps manifold. A Bilingual Chinese Call Center which has trained executives who can deliver product communication in native Chinese, is the cushion on which any good sales cycle can land!

Setting up a captive Italian Call Center or Chinese Call Center is recommended for any but the underlying cost can be quite prohibitive. The best case scenario is to engage the services of a Third-Party Outsourced Chinese Customer Care Service provider. International companies like LiveSalesman, which has made a name for itself by providing Multilingual Customer Care support in over 30 languages, have a team of experts who provide support in both Mandarin and Cantonese, at a fraction of the original cost.

Almost all team members of LiveSalesman Chinese Call Center are Chinese natives and have complete mastery over either of these two languages along with English. The same is true for LiveSalesman Italian Call Center. You get your brand communication done by qualified representatives who are local residents and are well-versed in the native language and culture.

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LiveSalesman

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