How To Build Your Personal Brand |
Posted: October 29, 2019 |
We are all used to the fact that products have their brands, as do companies. The question is, are you aware of the importance of building a personal brand? This means: what you stand for, what you represent, and what you bring to the table. Being clear about your branding can help you in many situations, be it a career change, building your own business or developing your reputation as an employee. You should start building your brand very early on in your business development - it is how your customers will know you, remember you and, if you do it right, keep on coming back to you. Branding is not the same as advertising; don't confuse the two. When you advertise, you are trying to promote a product or service and, of course, beat your competition in terms of sales. Building a personal brand, however, is about defining your yourself, getting your clients to view you as the only place to go to get their requirements fulfilled and building credibility, so your clients feel safe. This involves name recognition and a consistent look in everything you do. So how do you go about defining your yourself and presenting to the world the message you want? To build a personal brand to gain your client's and prospective clients' loyalty and trust, you must start by answering the following questions:
So, how to build a personal brand and personal brand guidelines lie in the question above. If a prospective customer or client were to ask you any of those questions and you didn't have the answer you would already be on a loser. Define yourself, and you can define much better to others - AND differentiate yourself. Several of the answers to the above questions will feed through into your physical branding. This includes your logo, business cards, letterheads, website and your product packaging. Personal brand identity design now becomes essential as you want your image presents in all its dealings to mirror the opinion your customers and clients have of you - to direct it even. Employing a graphic design agency or graphic designer to produce your logo and slogan based on what you want to achieve is an excellent idea here. They will create a choice of logos, promotional print design and colour options that you can choose from. When you've made your decision, your logo, slogan and overall branding in terms of colour, fonts and styles can be rolled out to everything you send out - business cards, letterheads and your product packaging. If you require an online presence, then a digital agency will be able to produce a website design based on the decision you make regarding your logo design and build it for you. This may all sound expensive, but it doesn't have to be, and it is well worth the investment. Personal brand identity says who you are, and what you can do.
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