Travel anywhere, search anywhere, and one may see that there are obviously over a thousand skin care brands in the market currently. There are so many options, choosing the right skin care products can be a bit impossible. We are going to assist you to filter the options by applying a basic filter of what may be critical in selecting skincare products. organic skin care can eliminate nearly all of the brands by making sure the items are from a brand that is; independently owned, are toxin-free, and are cruelty free. These are universal values that we all share and everyone supports from a brand.
Independently-owned brands are brands that have not taken any external money in exchange for a percentage of control of the brand. These brands are typically known as Indie brands. There are numerous Indie brands around the nation that run on a small basis due to their smaller size. And there are a few Indie brands which are leading the movement and have grown into a national existence. There are additionally a few Indie brands that are pursuing the prize of becoming globally traded. One such brand in the Indie space is Russell Organics. The brand is selling across all beauty channels from mass to luxury. Russell Organics is also internationally distributed, with a publicly stated desire of being the only globally traded Indie brand. When selecting an Indie brand be wary of non-disclosure of outside investors. We have researched this, and almost all of the bigger so-called Indie brands have taken outside investors.
The next criteria for choosing a good skin care brand is it being toxin free. What does this really mean? There are thousands of chemicals, botanical ingredients, waxes, and extracts used to formulate products. Several of these ingredients are synthetic toxins that have been proven to be toxic to human beings and to the environment. Russell Organics is leading the Clean Beauty movement by never using harmful ingredients and by fully disclosing every ingredient in every product. Look for yourself. Check the labels. Do you see ingredients listed as perfume? Did you realize that fragrance can have over 800 chemicals and you would never know which ones? Talk about a scary situation. Have you ever step into a room and smell a parfum and immediately have water eyes and begin to sneeze? Those are the toxins that can also be lurking in your skin care products. A wonderful resource to investigate on ingredients is Environmental Working Group which has created a deep compilation of ingredients and listed their toxicity.
The final filter is the company being cruelty-free. What does cruelty free mean? There is a lot of misinformation regarding the phrase. Let’s begin by clarifying that to be cruelty-free, the brand needs to be a vegan product. That means no animal derived ingredients such as dairy, honey, beeswax are never used in any product. That eliminates at least 95 percent of the brands on the market. The other issue for being cruelty-free is having never tested products on animals. Every one of the global mass cosmetic brands have tested on animals. This chasing of profits at the expense of harming animals is not excusable and should not be supported by buying their products.
In closing, these basic key filters will assist you to narrow down the list of choices to those brands that are worthy of your support. From there it should be an easy process of selecting the right skin care product for your complexion.
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