Tracking the journey of a perishable commodity from the time it leaves the manufacturer to the time it reaches the end consumer is quite a complicated process. There are high chances of the product being exposed to temperature excursions which in turn can lead to a number of outcomes far more costly than a damaged reputation. More often than not, the shippers are prone to setbacks when weak points infiltrate the chain of custody.
http://www.stattimes.com/perishables-moved-by-air-demand-vertical-integration-and-innovative-solutions-to-improve-cold-chain-aviation
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