Nowadays, medical market medical devices often exist or pharmaceutical companies use false advertising cheats consumers, making people's health has been seriously affected. In order to strictly prevent illegal advertising, to ensure the safety of consumers eating with pharmaceutical machinery, huoshan county food safety especially by four powerful measures, constantly increasing regulation and drugs, medical devices and health care food illegal advertisement, such as find hemoglobin meter and other illegal YaoXie advertising are not soft.
One is to strengthen collaboration and form combined force of supervision. And county industrial and commercial, publicity, public health, radio and television departments work closely, forming regulation together, jointly conducted a clampdown, trying to form many departments jointly crack down on illegal advertisement high pressure situation.
Second, tell face to face, establish a mechanism for the interview. For corporate advertising usually released by agents, production companies often ignore the supervision and constraint of agents, some even deliberately let the agent behavior problems such as false illegal publicity, set up the mechanism of questioning, timely, illegal advertisement publish enterprise interview session for enterprises implement told face to face, points out its problems existing in the advertising and illegal propaganda concerns, suggest the advice to solve the problem. Through questioning, illegal advertisement production enterprises the basic can be aware of their own or their agents of illegal behavior, to strengthen the constraints of enterprise itself and medical equipment agents, continue to regulate the behavior of its advertising campaign.
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