Why Will Brighter Colors Be An Important Graphic Design Trend In 2017? |
Posted: June 12, 2017 |
It is expected that louder and brighter colours would be the norm in 2017. In the last few years several leading technology sites have been using colours that are muted and easy to digest, and thus can be regarded as safe options. All this was being done with an aim to create a design scheme that is controlled and clean. It was as if with such designs the websites always wanted to tell people that the functional and sleek future that has been shown in science fiction movies had a modicum of truth after all. It was Apple who started the trend but ever since so many imitators have adopted this colour style that its charm has worn off. Greater shift to brighter colours It is expected that in 2017 there would be a shift to brighter colours from neutral colours such as different shades of white, black, and gray. In fact a number of companies have already been doing it and that too for a significant period of time. Spotify is one such website. In fact, it can be regarded as a leader in this particular aspect of graphic designing. It has been using a lot of bold colours alongwith photos that are edited in a professional manner. This means that you get designs that are appealing and attractive. Creating a brand identity Such colour usage has now come to represent their brand. This means that whenever you see an image by Spotify you can recognize it instantly. These days, this is an important aspect considering how sites are fighting like rabid animals in order to gain real estate in the feeds of various social media channels. Such powerful branding is definitely going to help you so much in 2017. However, as a business owner you need to understand a simple thing. You must not expect a colour revolution of sorts in your company just because other businesses are letting go of their supposedly-boring and mundane colour schemes. Judicious use of colours You need to be judicious in how you use colours. You can be damn sure that there will be many companies that would just be adding a dash here and a dab there – just how much they need. You need to decide what your requirements are, what suits you best, and then proceed accordingly. A lot of companies will in fact be hanging on to their traditional minimalist routines and still use bold colours as and when they have to. They will create combinations of neutral backgrounds and brighter colours. This will help them get a fresh new look without having to deviate totally from the tried and tested path to success. Some examples in this regard In fact, Instagram is one website that has shown the way in this regard. Its simple redesigns have helped it usher in an entirely-new era and it has also brought all their apps under the umbrella of a single colour. It too has been able to build a brand for itself just as Spotify has done. The Material Design of Google has played a major role in this regard as well. Webpulse - Ranked as Top 5 Web Designing Companies in India offers best Graphic Designing Services in Delhi at very reasonable rates. Call now +91-99112-44888
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