What Is A Marketing Strategy & How To Create One |
Posted: March 18, 2024 |
If you are a business owner who is looking to grow and expand or one that is looking to simply attract more business, there are certain strategies that you need to have in place. While it’s important to make sure that you have all the key fundamentals taken care of, such as accounting, human resources, and management, there is one all-important pillar that often doesn’t get the attention it deserves – a marketing strategy. There’s a line out of the movie Field of Dreams which goes, “Build it, and they will come”. While this may slot nicely into the story line, it doesn’t quite work like that in the real world. Even if you build something remarkable, if people don’t know you are there, they certainly won’t come. It’s vital that you communicate your offering, whether that be a product or service, to the right audience at the right time. It’s today’s advanced technological world, you have plenty of tools at your disposal. If you use the right channels in the right manner, you’ll be attracting just the audience that you need to grow your business. Before you set off on throwing your budget into marketing, you need to know exactly what you are working towards. What milestones are you chasing down? How will you get to each one? Which platforms will you choose? Most importantly, do you even know who you are looking to communicate to? This is where a marketing strategy comes in. It’s the blueprint that sets out who you’ll communicate to, on what platforms, in what tone, and at which time. What Makes A Marketing Strategy So Important?Think about this for a second: You have an excellent product, but no clear plan on how exactly you are going to showcase it to the world. While this exceptional product may make a big difference in someone’s life, if you are the only person who knows about it then how can you make any sales? With this type of strategy in place, you’ll have a clear road map that will guide you through a competitive landscape and enable you to connect with your target audience. What Exactly Is Such A Strategy?Investopedia’s definition of such a strategy is: “A business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.” It contains your value proposition, your key messaging, the information on your target audience, and a variety of other important elements. Marketing is broken down into online and offline, or digital and traditional. Digital MarketingIn today’s age of technology, if a business does not adopt a digital strategy they may as well close their doors. Think about this – in 2023 over 2.6 billion people shopped online. Considering that there are approximately 8 billion people in the world (depending on which source you are looking at here), this is a staggering figure. Here are just a few of the key digital strategies that you should have in your marketing arsenal.
There are many other forms of such digital strategies, such as email marketing, SMS marketing, and more. What’s important to remember here is that without a strategy that focuses on the above digital platforms, you are putting your business at risk of stagnating. We can almost guarantee that your competitors have some form of online strategy in place. Can you risk not doing the same? Traditional MarketingConsidered the ‘old school’ method of marketing, using traditional platforms to advertise or promote your business should not be forgotten about. While digital platforms are the place to be, a well-planned offline strategy can complement your digital strategy nicely. Here are a few things to consider:
There are other traditional strategies that you can include in your overall marketing strategy, such as direct mail, networking, and promotional leaflets. What’s important here is that you don’t only do traditional marketing. It has to form part of a broader strategy that includes both online and offline mediums. Setting Up A Marketing StrategyHere are a few simple steps to take to help you set up your marketing strategy.
Once you have all of the above in place, you’ll move to the last component of the strategy – monitoring. Most digital specialists consider this the most important step. Here, you’ll assess the data that you’ll gather from each of the above steps. You’ll consider which strategy is generating the best results, and then tailor your marketing accordingly. Be HeardDon’t wait for your customers to come to you. Rather, adopt strategies that connect with the right audiences at the right time. If you communicate your USP clearly and help to solve a problem, you’ll have more customers than you know what to do with. What strategies have you included in your marketing arsenal? Develop An Effective Marketing Strategy with ConnecticaAt Connectica, our marketing specialists have helped hundreds of businesses tailora strategy that is perfectly suited to their business and their goals. If you are looking to roll out marketing strategies that genuinely make a difference, we have the right expertise and experience for the job. To find out how we can help you, connect with us at 877-816-2259. You can also leave your contact details and one of our South Florida marketing specialists will call you right back.
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